# HVAC Owners Edge > Marketing guides, Google benchmark data and a free 14-day trial of any growth service, written for HVAC companies. Every service is offered as a free 14-day trial to HVAC companies; start by texting or calling (385) 364-3875. ## Benchmark data - [HVAC companies on Google benchmark report](https://hvacownersedge.com/benchmarks/): 46,610 listings, 51 states. Median reviews 30; 20.5% have no website; 27% have under 10 reviews; median reviews with a website 47 vs 8 without. ## Guides - [Hiring an HVAC marketing agency, doing it yourself, or something in between](https://hvacownersedge.com/guides/agency-vs-diy-hvac/): What a fair price is, the contract terms to refuse, the red flags in trade marketing pitches, and which pieces an owner should keep in house. - [The HVAC shoulder season plan: what to do in April and October](https://hvacownersedge.com/guides/seasonality-slow-season-hvac/): A month-by-month marketing calendar for heating and air, maintenance agreements that carry the slow months, and how to spend co-op dollars on the right weeks. - [Pricing and quoting for HVAC companies, and how it changes your marketing](https://hvacownersedge.com/guides/pricing-quoting-hvac/): Flat rate versus hourly, good-better-best system quotes, diagnostic fees, deposits, financing presentation, and why your price list decides which ads work. - [What a missed call costs an HVAC company, and how to stop missing them](https://hvacownersedge.com/guides/missed-calls-follow-up-hvac/): Heat wave surge answering, missed-call text-back, speed to lead on replacement quotes, and how to price answering service against a full-time CSR. - [The seven things an HVAC website has to do, and what to cut](https://hvacownersedge.com/guides/website-essentials-hvac/): Tap-to-call, speed, service pages for repair and replacement, financing, pricing transparency and proof, with the pages most contractor sites waste money on. - [How to show up when someone asks ChatGPT for an HVAC company](https://hvacownersedge.com/guides/ai-search-chatgpt-hvac/): What AI answer engines read before naming a contractor, how to write pages they can quote, and the review and citation signals that decide who gets listed. - [Facebook and Instagram ads for HVAC companies that fill the slow months](https://hvacownersedge.com/guides/facebook-instagram-ads-hvac/): What creative works for heating and air, the offers that book appointments, realistic budgets and lead costs, retargeting, and when not to run Meta ads at all. - [Google Ads for HVAC companies: budgets, campaigns and the ones that waste money](https://hvacownersedge.com/guides/google-ads-hvac/): Realistic cost per lead for repair and replacement, Local Services Ads first, heat wave bidding, financing in the ad copy, and the campaigns to shut off. - [Google Business Profile setup for HVAC contractors, field by field](https://hvacownersedge.com/guides/google-business-profile-hvac/): Categories, service areas, brands, photos, hours, Q and A and posts, set up the way HVAC searches actually work, with the mistakes that cost map pack spots. - [How HVAC companies get more Google reviews without chasing customers](https://hvacownersedge.com/guides/get-more-google-reviews-hvac/): The at-the-truck ask, the exact text a tech sends, why maintenance visits are the easiest reviews in the trade, and what a healthy velocity looks like. ## Blog - [A one-hour checklist: fix your heating categories and services on Google before the cold](https://hvacownersedge.com/blog/one-hour-checklist-heating-categories-and-services/): If your Google profile reads like an AC company, furnace searches go to someone else. A one-hour checklist for categories, services and posts before the cold. - [Word for word, the follow-up after a system replacement quote, from same-day text to the price objection](https://hvacownersedge.com/blog/word-for-word-follow-up-after-a-replacement-quote/): Exact texts and emails to send after quoting a furnace or AC replacement, plus what to say when the homeowner says another company came in lower. - [Meta now treats your ad targeting as a suggestion. What that means for HVAC ads](https://hvacownersedge.com/blog/meta-treats-your-targeting-as-a-suggestion/): Meta's Advantage+ audience lets the system reach past the targeting you set. What that changes for furnace, heat pump and maintenance plan ads, and how to adjust. - [10.2% of HVAC companies have 500 or more reviews. What to do this week if you have 30](https://hvacownersedge.com/blog/the-500-review-club-and-what-to-do-this-week/): A small slice of HVAC companies hold hundreds of reviews while the median sits far lower. What that gap means in heating season and what to change this week. - [Word for word, the maintenance plan pitch after a furnace tune-up](https://hvacownersedge.com/blog/word-for-word-maintenance-plan-pitch-after-a-tune-up/): Your tech is already in the basement. Here are the exact words to offer a maintenance plan without sounding pushy, plus the follow-up text and the review ask. - [Google's AI Mode is answering furnace questions now. Here is what it reads about your company](https://hvacownersedge.com/blog/google-ai-mode-and-furnace-searches/): More homeowners ask Google's AI Mode which HVAC company to call. What it looks at, why many shops never get named, and six fixes to make before heating season. - [Most HVAC profiles do not say they answer at night. Fix yours before the first cold snap](https://hvacownersedge.com/blog/most-hvac-profiles-do-not-say-they-answer-at-night/): Only a minority of HVAC companies list 24-hour hours on Google. What that number means as heating season starts, and what to change on your profile this week. - [What HVAC leads actually cost in 2026, channel by channel](https://hvacownersedge.com/blog/what-hvac-leads-cost-in-2026/): Current lead prices for repair and replacement across Local Services Ads, search, Meta and shared lead sellers, and how to work out what you can afford to pay - [The six weeks that decide your October](https://hvacownersedge.com/blog/six-weeks-that-decide-your-october/): Cooling season is ending and most HVAC contractors will coast into a slow fall. Here is the fall tune-up push to run now, week by week, before the board empties ## Services (each a free 14-day trial) - [Google Ads management for HVAC companies](https://hvacownersedge.com/services/google-ads-management/) - [Facebook and Instagram ads for HVAC companies](https://hvacownersedge.com/services/facebook-and-instagram-ads/) - [AI search optimization for HVAC companies](https://hvacownersedge.com/services/ai-search-optimization/) - [Local SEO and Google profile for HVAC companies](https://hvacownersedge.com/services/local-seo-and-google-profile/) - [Website design and rebuilds for HVAC companies](https://hvacownersedge.com/services/website-design/) - [Social media management for HVAC companies](https://hvacownersedge.com/services/social-media-management/) - [Review generation and reputation for HVAC companies](https://hvacownersedge.com/services/review-generation/) - [Missed-call text-back for HVAC companies](https://hvacownersedge.com/services/missed-call-text-back/) - [Email and SMS campaigns for HVAC companies](https://hvacownersedge.com/services/email-and-sms-campaigns/) - [Bookkeeping and financials for HVAC companies](https://hvacownersedge.com/services/bookkeeping/) - [Appointment setting for HVAC companies](https://hvacownersedge.com/services/appointment-setting/) - [Analytics and reporting for HVAC companies](https://hvacownersedge.com/services/analytics-and-reporting/) ## By state - [HVAC companies marketing by state](https://hvacownersedge.com/hvac-marketing/): one page per state with that state's listing count, median reviews and website gap. ## Tools and offer - [Missed-call revenue calculator](https://hvacownersedge.com/calculator/) - [Free 14-day trial](https://hvacownersedge.com/free-trial/): Google Ads management; Meta (Facebook and Instagram) ads; AI search optimization (show up in ChatGPT, Perplexity, Google AI); Local SEO and Google Business Profile; Website design and rebuilds; Social media management; Review generation and reputation; Missed-call text-back and lead follow-up; Email and SMS campaigns; Bookkeeping and monthly financials; Cold-call appointment setting; Marketing analytics and reporting - [FAQ](https://hvacownersedge.com/faq/) - [About and method](https://hvacownersedge.com/about/)