Steven Von has spent the last several years running marketing for local service businesses: Google Ads, Facebook and Instagram, Google Business Profiles, websites, reviews and the follow-up systems behind them. The benchmark data on this site comes from a monthly pull of public Google Business Profile listings that he cleans, deduplicates and summarizes so owners can see how their trade actually shows up on Google. Every guide and post is written or edited by him. Nothing on this site is sponsored, and no numbers are invented: every figure traces back to the dataset or is clearly marked as an example.
How the numbers on this site are made
The benchmark figures come from 46,610 public Google Business Profile listings of HVAC companies across 51 states, pulled monthly, deduplicated and summarized. Every number in a guide or post is either drawn from that dataset or labeled as a hypothetical example. See the benchmark report and the method page.
Recent writing
- A one-hour checklist: fix your heating categories and services on Google before the cold
- Word for word, the follow-up after a system replacement quote, from same-day text to the price objection
- Meta now treats your ad targeting as a suggestion. What that means for HVAC ads
- 10.2% of HVAC companies have 500 or more reviews. What to do this week if you have 30
- Word for word, the maintenance plan pitch after a furnace tune-up
- Google's AI Mode is answering furnace questions now. Here is what it reads about your company
- Most HVAC profiles do not say they answer at night. Fix yours before the first cold snap
- What HVAC leads actually cost in 2026, channel by channel
Contact
Corrections, questions about the data, or press: text or call (385) 364-3875.